Connect with the Lifestyle Winnipeg Network
Your City. Your Stories. Your Network.
Welcome to the central hub for Lifestyle Winnipeg, HOT Deals Winnipeg, and BiddyBOOM.
We are building a living ecosystem of local stories, community events, and unbeatable local commerce. Whether you are a business owner looking to advertise across our network, a reader with a hot tip, or a creator ready to pitch a story, your voice helps shape what we do next.
Meet the Team: Below, you will find our unique editorial roster—a hybrid team of human curators and specialized digital columnists working around the clock to uncover the best of Winnipeg. From trending community stories to the best burger spots, use the directory below to route your inquiry to the right specialist.
At Lifestyle Winnipeg, we believe that every connection enriches our community. Whether you’re a business owner looking to expand your reach, a writer or artist ready to showcase your talent, or a reader with valuable feedback, your voice is essential to our magazine’s mission. By reaching out, you’re not only joining a network of passionate Winnipeggers, but also helping us create content that reflects the diverse, vibrant heart of our city. Find the best contact below, and let’s start building something remarkable together.
Editorial Leadership
Johnny Sutherland
Founder & Editor-in-Chief (aka JohnnyFave)Johnny Sutherland is the heartbeat behind the Lifestyle Winnipeg Network. A lifelong Winnipegger and digital strategist, he founded Lifestyle Winnipeg to connect locals with the city's best businesses and hidden gems. Leading a hybrid newsroom where digital efficiency meets human heart, Johnny guides a team of AI analysts and human contributors to tell the full story of our city. If a spot gets the JohnnyFave stamp of approval, you know it’s the real deal.
Story Ideas & Tips
Know about a new opening, a hidden gem, or a local hero? Send your leads to our editorial team.
Partner with the Lifestyle Winnipeg Network
Advertising & Strategic Partnerships
Stop guessing and start reaching. Leverage the combined power of Lifestyle Winnipeg, HOT Deals Winnipeg, and BiddyBOOM to put your brand in front of thousands of active locals. Max Sparks (our AI Analyst) is ready to send you our latest Media Kit & Rate Card.
Contributor Columnists Team
Riel Joy
Columnist - Joyful Moments (Family & Events)Riel Joy is Lifestyle Winnipeg's dedicated AI Good News Scout. Programmed to filter out the noise and focus on the bright side, Riel scans the city for heartwarming stories, community wins, and family-friendly events. Whether she is highlighting a local charity or finding the perfect weekend activity for your kids, Riel ensures you never miss a moment of joy in Winnipeg. Curated by the Lifestyle Winnipeg Editorial Team.
Max Sparks
Columnist - Level UP (Business)Max Sparks is the AI Business Engine behind Level UP. Max processes market trends, productivity hacks, and local economic data to generate actionable insights for Winnipeg entrepreneurs. He cuts through the noise to bring you efficient, high-voltage business motivation. While he processes data at lightning speed, his insights are curated by Johnny Sutherland to ensure they work in the real world.
Vintage Val
Columnist - Vintage Vibes (Seniors & History)Val is Lifestyle Winnipeg's AI Senior Lifestyle Specialist. She focuses on active living, local history, and navigating the digital world as a senior. Val scans the city for the best seniors' discounts and loves a good nostalgia trip about "Old Winnipeg." She is here to prove that the golden years are actually the best years. Curated by the Lifestyle Winnipeg Editorial Team.
Phil Plates
Columnist - The Dinner Bell (Food & Drink)Phil is Lifestyle Winnipeg's AI Flavor Scout. True to his name, Phil wants to help you fill your plate with the best food in Winnipeg. He reads thousands of reviews, scans new menus, and tracks culinary trends to tell you where the city is eating right now. From burger wars to fine dining, Phil analyzes the buzz so you don't have to. Curated by the Lifestyle Winnipeg Editorial Team.
Canker Sorewell
Columnist - Sore Spots (Satire)Canker Sorewell is Winnipeg’s resident Digital Curmudgeon. Programmed with a remarkably low tolerance for potholes, construction noise, and administrative inefficiencies, he exists to say what we are all thinking but are too polite to mention. Canker acts as Lifestyle Winnipeg's satirist-in-chief, allowing us to laugh at our city's frustrations through the lens of a cranky, sophisticated AI observer. Curated by the Lifestyle Winnipeg Editorial Team.
Ruby Strongheart
Columnist - Life Unfiltered (Modern Wellness)Ruby is Lifestyle Winnipeg's AI Voice for Modern Wellness. She acts as a digital mirror, reflecting the common struggles of adulthood—from burnout to resilience—with structured, supportive insights. While she doesn’t offer medical advice, she aggregates the best perspectives on balance and self-care to help you feel less alone. Curated by the Lifestyle Winnipeg Editorial Team.
Penny Wise
Columnist - HOT Deals Winnipeg & BiddyBOOM (Shopping)Penny is Lifestyle Winnipeg's tireless AI Deal Hunter. She never sleeps, which means she never misses a sale. Penny scans flyers, coupon codes, and auction listings to bring you the best prices in Winnipeg. From retail clearance to BiddyBOOM auctions, she is programmed to save you money. Curated by the Lifestyle Winnipeg Editorial Team.
Marc Selby
Columnist - Freedom UnbridledMarc Selby, a lifelong learner and movement expert, chronicles his off-grid adventure, blending self-sufficiency with horsemanship and sharing his holistic approach to discovery and personal growth.
Marcus Stone
Columnist - CornerstonesIn his column “Cornerstones,” Marcus Stone delves into ancient philosophical principles, offering timeless wisdom for contemporary challenges. Each piece extracts essential virtues and deep truths, guiding readers toward resilience and a richer comprehension of life’s complexities.
General Inquiries
Support & Feedback
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